Privacy Policy

Last updated: May 2025 · Effective date: May 2025

1. Who We Are

AIToolsEurope is an independent review website that helps European professionals discover and compare AI tools. We are not affiliated with any of the tools we review unless explicitly stated.

For privacy-related questions, contact us at: privacy@aitoolseurope.com

2. What Data We Collect

We collect the following types of data:

• Usage data — pages visited, time spent, browser type, device type (via Google Analytics)
• Email address — only if you voluntarily subscribe to our newsletter
• Cookie data — for analytics and advertising purposes (see Section 5)

We do not collect names, phone numbers, payment details or any sensitive personal data.

3. How We Use Your Data

• To understand how visitors use our website and improve content
• To send newsletters (only to subscribers who opted in)
• To display relevant advertising via Google AdSense
• To track affiliate link clicks for commission purposes

4. Legal Basis (GDPR)

Under the General Data Protection Regulation (GDPR), we process your data based on:

• Consent — for newsletter subscriptions and non-essential cookies
• Legitimate interests — for analytics and website improvement

5. Cookies & Google AdSense

We use cookies on this website. Some are essential for the site to function; others are used for analytics and advertising.

Google AdSense uses cookies to serve personalised ads based on your browsing history. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the internet.

You can opt out of personalised advertising by visiting Google Ad Settings. You can also opt out via aboutads.info.

6. Affiliate Disclosure

AIToolsEurope participates in affiliate programs. This means we may earn a commission when you click a link on our site and make a purchase — at no extra cost to you. This does not influence our reviews or recommendations.

All affiliate links are clearly marked on our pages.

7. Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics — website traffic analysis (Privacy Policy)
• Google AdSense — advertising (Privacy Policy)
• Mailchimp — email newsletter (Privacy Policy)

8. Your Rights (GDPR)

As a European resident, you have the following rights:

• Right to access — request a copy of your personal data
• Right to erasure — request deletion of your data
• Right to rectification — correct inaccurate data
• Right to object — object to certain data processing
• Right to withdraw consent — unsubscribe from newsletter at any time

To exercise any of these rights, email us at privacy@aitoolseurope.com

9. Data Retention

We retain newsletter subscriber data for as long as you remain subscribed. Analytics data is retained for 26 months (Google Analytics default). You may request deletion at any time.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions or requests, please contact us at:

Email: privacy@aitoolseurope.com